In the future, automotive electronics will break down the barriers between various devices and realize the seamless integration and flow of information

Imagine this scenario: According to the weather forecast, the weather is good this weekend, and you plan to drive your family to the countryside. To do this, you plan your route on your laptop, and with the click of a mouse, the relevant data is sent to your car’s information system.

The car’s information system guides you in real time according to the previously planned route, while the car’s assisted driving function maintains an appropriate speed and distance for you based on road conditions, and warns you in advance of some possible accidents. Not only does this make driving a lot less stressful, but your family can also watch videos and play games through the car’s entertainment system.

After a fun game, you are a little sleepy on the return trip. The car’s information system detects this and reminds you to focus, and then automatically plays cross talk and dynamic music for you to cheer you up.

With the deepening of the integration of information technology and automobiles, the realization of the above scenarios will be just around the corner. At the Neusoft Solutions Forum held, Wang Nan, senior vice president and secretary of the board of directors of Neusoft Group Co., Ltd., said in an interview with reporters that in the future, automotive electronics will break the barriers between various devices and realize the seamless integration and flow of information. At the same time, automotive electronics will also become more open and incorporate more innovative wisdom to provide people with a safer, more comfortable and more convenient driving experience.

Convergence is a megatrend

At present, consumer electronics and mobile Internet are in the stage of rapid development. The large number of applications of terminals such as smart phones and tablet computers not only bring us convenience, but also profoundly change and affect our lives.


However, limited by factors such as screen size and operation methods, the use of mobile terminals cannot be well matched with the needs of car driving. Therefore, the interconnection between in-vehicle systems and mobile terminals has become an urgent demand of current consumers.

In an interview with reporters, Wang Nan described the scene after the fusion of the two. Before the user travels, use a terminal such as an iPad or a laptop to plan the route and send it to the in-vehicle system. When the user is driving, the user can also use the applications and information in the mobile terminal through the in-vehicle system without affecting the driving.

In Wang Nan’s view, with the development of network speed and the arrival of the 4G era, the in-vehicle system will also be connected to the cloud computing platform to obtain more abundant information.

“The development direction of automotive electronics in the future is to break the barriers between various devices, realize the seamless integration and flow of information, and the seamless switching of user data and usage patterns.” Wang Nan said.

Software gets more attention

With the in-depth penetration of information technology, the automotive industry is also undergoing changes.

Alan Mulally, Ford’s chief executive, calls the car a “full-time mobile app.” Thomas Goetz commented that this is not a metaphor, but a repositioning of the characteristics of his own company and the auto industry. This situation illustrates a trend of mutualism between industries that will blur the clear line between personal electronics and automotive.

Wang Nan also said that through software, cars can better communicate with mobile phones and background data, allowing drivers and passengers to get the information they need and a more comfortable experience. “When hardware replacement becomes easier and easier, software capabilities become more and more important.” Wang Nan said.

It can be used as evidence that in 2012, Neusoft Group reached a cooperation with Qoros Auto, and Neusoft will become the overall supplier of the in-vehicle entertainment information system of a certain car of Qoros in the Chinese market.

“This shows that everyone has realized that software is the driving force of automotive electronics innovation.” Wang Nan said.

From closed to open

Under the above development trend, automakers are gradually moving from closed to open.

Wang Nan told reporters that automotive electronics has been a relatively closed industry for a long time. The reason is that it generally takes 8 years for a car to go from design to mass production, and after leaving the factory, the automotive Electronic system cannot be easily replaced. Therefore, automakers have to be “cautious”.

However, this status quo is changing. In a 2012 article titled “How to See the Future,” Thomas Goetz pointed out that in the past 10 years, automakers have changed a lot: they used to send very few representatives to Silicon Valley, But now they are heading to Silicon Valley to open open labs, eager to incorporate information technology and robotics into their products.

With the opening of automotive electronics, the energy of software will be further released, more and more developers will contribute their abilities and wisdom, the automotive electronic system will become more and more perfect, and users will have better driving and riding. experience.

Wang Nan told reporters that in the research and development direction of assisted driving that Neusoft has carried out, one of the applications is to install cameras on the car to monitor the driver’s face, and with the corresponding software, many applications can be realized.

For example, in terms of security, with face recognition software, when the car is stolen, it can make the car unable to start. For another example, when driving, if the driver falls asleep, the system can remind in time, and when the driver’s facial expression is tense, the system can play some relaxing and pleasant programs and music to help the driver relax his nerves.

Of course, for the automotive industry, there is still a process to go from closed to open. “This direction is irreversible. The gradual maturity of participants in the industry chain will speed up the entire process.” Wang Nan said.

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